Most businesses need more leads and sales – and one surefire way to make this happen is to maximise your visibility across all your online assets.

Whether you are a small local business or a larger enterprise, online search is the quickest and most targeted way for your clients and customers to find out about you.

And having found you online, the next step is to convince them you are reputable and credible.

This is where we can help.

What we do

Our aim at Online StrategyLab is to generate online exposure and profile for your business – WITHOUT paying for advertising.


Online Content

Engage us to write regular online posts to cover your business news, events, or general snippets of interest

Brand Identity

Online StrategyLab will look to see where your business brand is best utilised to increase visibility and awareness

Web Development

Does your website need updating or optimising for mobile?
Call us to discuss the details.  

Business Strategy

Are you maximising your marketing spend and directing it to the most effective platforms for positive ROI? Call us to find out more.

Online Reputation

Simply put – is your business profile being seen in the best possible light in terms of reviews and recommendations?


How about commissioning some photos that show your business in a positive light? Call us for a plan and quote.

Who we are

Andrew Hickinbotham | Online StrategyLabHeading up Online StrategyLab, a digital marketing agency based in Coffs Harbour NSW, Andrew Hickinbotham is Google-trained with
 over 32 years of combined experience in all facets of online delivery.

From content creation to regular social media posting, online research to asset optimisation, brand exposure to customer reviews, our aim is to generate internet exposure and leads for your business, without paying for advertising.

With clients ranging from the SMB sector through to State Government agencies, and all points in between, you can be sure we know the best way to promote your business online.
Check out our client reviews below.

From Our Clients

During the past 2 and a half years Andrew has designed our new website, taken photos, produced a corporate video, compiled printed promotional items, undertaken client outreach, and continues to write our social media posts across multiple platforms. As a result, the Gosling Electrical profile has been lifted immeasurably. Great work mate.

Matt Gosling

Managing Director, Gosling Electrical

Andrew has written and designed a fantastic new website for me, optimised my Facebook and Google accounts, and provided some great marketing advice. Thanks Andrew. You are highly recommended.”

Angela Andrews

Director, Coffs Strata Management

Andrew at Online StrategyLab has been great at raising the profile of my business. He listens, hears and provides useful tips and things to consider when creating content to post. I have no hesitation in recommending Andrew and his company to increase leads.

Paul Hutchinson

Director, Gartree Thomson Lawyers

We connected with Andrew and his team looking for his assistance in bringing together SWA’s social media, Google and LinkedIn pages and activities. We could not be happier with the results. SWA is now number one contributor on a number of platforms and the leading content poster in our industry, thanks to StrategyLab and Andrew’s help.”

Steve Wallis

CEO, SWA Group

I thought it was about time I wrote to say thank you for the great work you have done for our company. The best thing about your services is your depth of knowledge in the marketing field. So this is my way of saying thanks for the great work you have done for us and the real value you have added to our business.

Michael Sloan

Managing Director, Better Homes and Gardens Real Estate

Let’s Start Something new
Say Hello!

Online StrategyLab

Suite 2, Level 1/9 Park Ave, Coffs Harbour NSW 2450

0402 022 774


7 + 15 =