Creative marketing
for your local business

Helping to connect
you with your customers

Our Services

If you want your business to be found online – you need a fully-optimized Google Business Page, otherwise known as your Maps profile.

It’s as simple as that.

A fully-optimized Google Business Profile can help your business to appear higher in local search results, increasing your visibility to potential customers.

Contact us to find out more

A fully-optimized website can help your business to appear higher in local search results, increasing your visibility to potential customers.

Contact us to find out more

A well-optimized Google Business Page with accurate and up-to-date information about your business, including reviews and ratings, can help establish trust and credibility with potential customers.

With a fully-optimised Google Business Profile, customers can easily find the information they need about your business, including opening hours, location, and contact information, leading to a better overall customer experience.

Overall, having a fully-optimised Google Business Profile can help improve your online presence, attract more customers, and increase your revenue.

Google Business Profiles provide valuable insights into your customers, including how they are finding and interacting with your business, which can help you make more informed decisions about your marketing and customer service strategies.

Think about how to reach out to your customers to first attract them. 

What is your messaging?

And then, how do you follow up after the sale?

Above all, show them you appreciate them as a customer.

Stay active and current with regular posts across the relevant social media platforms for your business.

Customers want to see you are staying relevant.

Your website can often be the first point of contact they have with your business.

Does the text on your website reflect what you do and why?

Does it convince your potential customers to take the next step and make contact? 

Google search places an emphasis on how well your online assets match the search terms your customers use to find a business that matches their needs.

For this reason, the use of keywords are important throughout the content you post online. 

This requires research to find the most effective and relevant search terms for your business that will generate results.

There is a lot more to SEO, otherwise known as Search Engine Optimisation, so call us to find out how we can help you.

Simply put – is your business profile being seen in the best possible light in terms of customer reviews and recommendations?

Bad customer feedback is nothing to be afraid of. If anything, it can serve to show where you are not performing.

You have no control over how a customer will respond, only in the way you offer service with good intentions.

Try always to respond with goodwill, to both online reviews and verbal feedback. 

Remember, the way a customer sees you can be locked in within the first few seconds.

Having systems in place to manage the customer journey, from initial contact to delivery, is often a great way to win their respect.

Remember, a bad customer experience will travel 7 times faster than than a good one. Because after all, we all like to complain don’t we?

And the one easy place they can vent their frustration is online.

So look to manage this and respond accordingly.

For for an appraisal on how your business measures up, give us a call.

About Online Strategylab

From Google asset optimisation, to content creation, social media posting, online strategy, brand exposure, and customer reviews, our aim is to generate leads and boost online visibility for your business.
Heading up Online StrategyLab, a digital marketing agency based in Coffs Harbour NSW, is Andrew Hickinbotham, a Google-trained specialist with over 29 years of combined marketing experience.
With clients ranging from the SME sector through to State Government agencies, and all points in between, you can be sure you’re in good hands.
Check out our client testimonials below.
Content Writer and Social Media Management

Why Choose Online Strategylab?

Most businesses need more leads and sales – and one surefire way to make this happen is to maximise your visibility across all your online assets.

Whether you are a small local business or a larger enterprise, online search is the quickest and most targeted way for your clients and customers to find out about you.

And having found you online, the next step is to convince them you are reputable and credible.

This is where we can help.

A Creative Marketing Agency focused on helping local businesses

Website Development

Does your website need updating or boosting in search? Call us to discuss the details.

Business Strategy

Are you maximising your marketing spend and directing it to the most effective platforms for positive ROI? Call us to find out more.


Is your business identity looking tired or confused? Ready for a re-fresh? Call us for a quick chat.


How about some promotional photos and video to showcase your business in the best possible light? Call us for a plan and quote.

What Our Customers Say

“Over the past 2 years Andrew has designed our new website, optimized our Google profile, taken photos, produced a corporate video, compiled printed promotional items, undertaken client outreach, and written our social media posts across multiple platforms. As a result, the Gosling Electrical’s profile has been lifted immeasurably. Great work mate.”
“Andrew has written and designed a fantastic new website for me, optimised my Facebook and Google accounts, and provided some great marketing advice. Thanks Andrew. You are highly recommended.”
“Thanks Andrew and Online Strategylab for helping Respite Now engage and attract quality clients and leads. They’ve been instrumental in keeping our name in the right place/s. Nice work guys.”
“We connected with Andrew and his team and could not be happier with the results. SWA is now number one on a number of platforms in our industry, thanks to Online StrategyLab and Andrew’s help.”
“Andrew at Online StrategyLab has been great at raising the profile of my firm. I have no hesitation in recommending Andrew and his company to increase leads.”
“I thought it was about time I wrote to say thank you for the great work you have done for our company. The best thing about your services is your depth of knowledge in the marketing field. So this is my way of saying thanks for the great work you have done for us and the real value you have added to our business.”

Let’s Talk

Tell Us How We Can Help You

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Level 1, 9 Park Avenue
Coffs Harbour, NSW 2450
0402 022 774
At Online StrategyLab we're focused on generating exposure and boosting the profile of your business
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